Find Joy at The Yards
The Yards is a central shopping and dining destination in Covent Garden, Find Joy at The Yards was a campaign to celebrate the small moments of joy that everyone can experience when at The Yards.
The Project
Across Digital, Design, PR and Experiential, this was a truly integrated campaign across the agency at Inkling Culture.
We partnered with influencer and illustrator @lizzieking to bring The Yards to life with colourful illustrations and designs that would encourage footfall and photo moments for the general public.
My role was to lead as the Content Manager overseeing all content production, from destination photography to a hero destination video that was used for paid media to drive awareness of the destination, with support from the wider agency around campaign messaging and creative direction.
With a background in destination marketing, starting out in my role at Sister London, producing content for Carnaby Street and This is Soho, I’m very familiar with this type of content so I found it fun to work on a new London neighbourhood.
The Work
Our approach to the campaign video was to hero the best dining experiences and artwork from the campaign around the destination to capture the attention of the London 18-35 demographic, making The Yards their choice for their next venture into central London.
