Greener Journeys

The Project

We started by developing the campaign idea, ‘Greener Journeys’ - a campaign that would be led by authentic voices in the climate activist space, showing their audience’s how Hitachi is helping us to travel greener with innovative technologies.

I project-managed the campaign, working closely with Hitachi partners and the creators to make sure that key Hitachi messaging was briefed into the storyboard creation, whilst allowing the influencer’s own tone of voice to shine authentically to their audiences.

I oversaw the pre and post-production, from handling logistics to planning risk assessments, right through to final client delivery.

We saw an amazing amount of community engagement and above average engagement rates on TikTok which was a new platform venture for Hitachi. We also bolstered the campaign through a paid partnership strategy to achieve further reach of the content.

Hitachi is very happy with this series of creator partnerships that has genuinely sparked the community’s interest to learn more about Hitachi's sustainable initiatives.

I loved building relationships with these three passionate creators, and working with them on a campaign that truly inspired and reached new audiences.

Work for Inkling Culture