Hitachi Rail at InnoTrans 2022
After a hugely successful trip to COP26 in Glasgow in 2021, the CEO of Hitachi Rail personally asked us to go with his team to Berlin to capture Hitachi Rail’s presence at InnoTrans 2022, the biggest event in the Rail calendar.
During our time at InnoTrans, our brief was to manage the planning and creation of daily content for Hitachi Rail across their social channels throughout the duration of the conference.
From covering the unveiling of their new state-of-the-art train, to producing narrative-based content through employee and executive voices, we were there to capture it all.
The Project
As the lead producer for this project, I oversaw the creative development and pre-production through to managing the content capture, editing and final client delivery.
Taking on two cameramen and an editor, we ensured that all content featured key messaging whilst sharing inspiring stories from team members who are truly taking action within their role at Hitachi Rail.
Throughout the week in Berlin, we interviewed train designers creating the zero-carbon trains of the future, employees running youth programmes to make sure young voices are heard within the company and executives who are championing women in a predominantly male-led sector.
Navigating our way on the ground, I used my intuition and meticulous planning to make sure we were capturing the most inspiring stories that would excite the target audiences of Hitachi Rail's current and future employees, company partners and B2B customers.
In my role at Inkling Culture & Entertainment, I have been working closely on the account management of Hitachi’s Global Instagram for over two years. Being able to attend these influential events and feel inspired by Hitachi employees who are genuinely making a difference to the climate and our lives, is a true joy.
Work for Inkling Culture
The Results
11
Social-first videos
4
Daily highlight videos
30
Instagram story frames
The Work
“Holly was professional, calm, flexible and so solutions orientated – I could go on. It was a real pleasure having her and the team on-site and it made our week really enjoyable” - client at Hitachi Rail
Berlin Diaries
While in Berlin, I made sure that we had some time to hit the Berlin food scene while also taking my team to iconic spots to make the most of our trip and enjoy the German culture along the way.
