Thackerys Cookery School

Established in 2004 - Thackerys reached out to me for a rebrand and a new look for their business.

Based in the heart of Sussex, head chef Graham wanted to keep their heritage at the heart of what they do. Using contemporary bright colours and a new library of food-led storytelling content - the goal was to maintain excitement with their current client base and to connect with the clients who were unable to attend their cookery school during the Coronavirus pandemic.

The Creative

As a lover of all things food, this was an exciting brief to get stuck into.

I started by learning about their business and client base to then build a mood board of visuals to tie together a fresh look and feel in their content.

As Thackerys offers a unique one-on-one cooking experience and small group courses of up to 4 - the photography needed to feel personal in order to communicate the attention and care that Graham gives to each one of his clients.

Working with food photographer, Hikaru Funnell, we collaborated to produce a concept for the client that was split into reportage, recipes and a collection of heroes. This was then executed through simple set builds, prop hire, styling, as well as advising on recipes that fit within each of the cookery school’s products'; premium one-to-ones, group masterclasses and workshops. The content was shot to be website first, followed by social and Google My Business.

To really build the one-to-one nature of the cooking classes, we featured Graham in the photos showing the camera cooking techniques, demonstrating the unique experience clients can gain when learning to cook with Graham.

To stay true to the Sussex routes of the business we also captured a series of local landscapes from the Sussex Downs overlooking the town of Lewes to further build the narrative of learning to cook in the heart of Sussex. These photos added soft textures throughout their digital content and also allowed the food heroes to stand out on their own.

I loved working on this project with Hikaru and Graham as we all got to collaborate on our passions to build a series of content that we are all very proud of.