VITHIT

The Creative

VITHIT’s brief was to capture a series of hero images for the launch of their new Effervescent pouches, through imagery that showed motion to announce the new range. They also wanted to capture a series of stills with models having fun with the powder to give the campaign further life and energy for their energy-boosting drink range. The final delivery was to be shared across their various digital media channels.

For this campaign, I was brought on as a producer via the lead stills photographer to contribute to the creative development and oversee pre-production.

We developed the campaign look and feel to be bright, bold and colourful so that the brand colours were brought to life through this explosive imagery. We identified that using non-toxic and washable powder was going to be the best way to create the desired effect.

In this project it was my role to oversee the brief treatment, studio hire, ordering of the props and production of a custom logo stamp, while remaining within budget.

On the day we saw a successful, albeit very messy shoot, with some knock-out stills that the brand is very happy with.

This was a fun brief to work on as it was product-led and was a chance to showcase meticulous pre-planning and creativity.